Why typographic humor doesn't age well

One of online's most interesting forms of comedy has an unbearably short shelf life.

Back in 2015, the small faction of Twitter users I spent my time chatting with suddenly fell into the habit of talking about “true gamers.” The joke was that at the time, video game writing often made a weirdly insecure and self-aggrandizing distinction between true gamers and poseurs, so it was funny to carry that into unrelated contexts. True gamers d…