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Dem marketing team declares fascism menace over
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Dem marketing team declares fascism menace over

Team Harris has shifted to lighthearted "weird" messaging and liberal activists have dutifully fallen in line.

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Carl Beijer
Aug 29, 2024
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PHOTO CREDIT: Darron Birgenheier. Licensed under Creative Commons 2.0.

Ryan Broderick, writing for Garbage Day:

I don’t know if it was the horror of the Trump assassination attempt, Harris launching her campaign, or just the the subtle shifts of history, but something has broken in me. A threshold crossed. I’m not scared of these people...it does honestly feel extremely freeing to finally say it. Republicans are deeply unpopular weirdos.

Broderick may not know why his assessment of the situation has changed, but from the outside it seems pretty obvious. For eight years, Democrats have mobilized opposition to Republicans by casting Donald Trump and his supporters as fascism on the march. In response, Democratic journalists and academics alike did their best to keep the discourse in a constant state of hysteria. Then a month ago, the Democratic marketing machine rolled out a new line of messaging: instead of being a scary fascist, Trump is just a weird object of ridicule. And in direct response, Democratic media personalities like Broderick are dutifully abandoning their entire assessment of the American right.

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