Carl Beijer

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Abusing the same-sex marriage #brand

www.carlbeijer.com

Abusing the same-sex marriage #brand

Apr 28, 2015
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Abusing the same-sex marriage #brand

www.carlbeijer.com

The role of rhetorical gimmickry in compelling change is pretty exaggerated in our political discourse, but the marketing campaign for same-sex marriage clearly did a pretty good job. Its advocates made a deliberate choice to frame the issue by putting love and freedom at stake, and that strategy clearly influences the way we talk about same-sex marriag…

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